Tara Bernstein is a former collegiate softball payer turned powerhouse content creator, event producer, and professional pickleball athlete.  She launched her career with the New York Knicks and spent eight seasons with the New York Mets, where she hosted pregame shows, produced digital content, and developed a deep passion for storytelling, live hosting, and on-camera interviews. 

Known for her magnetic presence and geniune approach, Tara has become a go-to host for major sporting events, celebrity interviews, and lifestyle activations.  Her ability to connect with talent and audiences alike – while seamlessly navigating the worlds of sports and media – has positioned her as a trusted and influential voice across multiple industries. 

As the founder of TBCreative, Tara integrates pickleball with lifestyle, fashion, travel and high-profile experiences – bringing the sport into new cultural spaces through immersive content, curated events, and compelling storytelling. She’s collaborated with elite brands including Ferrari, the US Open, NFL, NBA, MLB, Virgin Vogages, and more. 

Tara has produced standout pickleball activations around the globe – from Super Bowl weekends to Richard Branson’s Necker Island – and continues to build bridges between sport, entertainment, and community. She also serves on the board of the National Women’s Pickleball Foundation, helping build courts, donate equipment, and empower women through the sport.  Sponsored by Franklin Sports, Tara is redefining the image of pickleball and championing it’s growth worldwide – while leaving a lasting impact through storytelling, creativity and connection.